Betting Company was established in 1998, in response to growing demand for fixed odds betting by national lotteries and regulators around the world. The company, a subsidiary of Intralot - a global provider of lottery technology and services - provides services for the establishment and risk-free management of fixed odds betting to licensed operators around the world. Currently bets of more than 4,5 billion Euros are traded annually through Betting Company from 14 different clients in equal jurisdictions.